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Kennedy Hidalgo, Shopify CRO Specialist and Ecommerce Growth Engineer

Kennedy Hidalgo

Shopify CRO Specialist · Shopify CRO eCommerce Growth Engineer / Developer

I optimize Shopify stores, Klaviyo automations, and Meta Ads strategies to maximize conversion and scale revenue for digital brands.

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About

Systems Engineer | Ecommerce Growth & CRO Specialist

Valencia, Carabobo, Venezuela · Native Spanish · Intermediate English · 10+ years in tech.

I focus on CRO (Conversion Rate Optimization). With deep command of Shopify, Klaviyo, and Meta Ads, I connect acquisition, on-site behavior, and retention data to diagnose better and make strategic decisions across the full business picture.

I also bring technical strengths such as web design and development (Shopify Liquid), collection architecture optimization, technical SEO, plus guidance on payment gateways, shipping logistics, and cost structure to maximize ecommerce profitability.

Current focus

End-to-end Shopify CRO

Shopify CRO Specialist focused on growth: store conversion, email/SMS retention, and attributable acquisition.

  • Shopify optimization (CRO)

    Conversion audits, funnel redesign, and custom Liquid development to improve purchase rate.

  • Retention with Klaviyo

    Welcome, Abandoned Cart, and Win-back flows that increase repurchase rate and LTV.

  • Meta Ads acquisition

    Qualified traffic campaigns coordinated with inventory and seasonal promotions.

Experience

Selected professional experience

Current role: Ecommerce & CRO Specialist — focused on Shopify CRO eCommerce Growth Engineering.

Ecommerce & CRO Specialist

Shopify CRO · Liquid · Klaviyo · Meta Ads · Technical SEO

  • Shopify optimization: CRO audits, funnel redesign, and custom Liquid development.
  • Retention strategies (Klaviyo): key sequences (Welcome, Abandoned Cart, Win-back) to lift repurchase.
  • Acquisition & attribution (Meta Ads): qualified traffic aligned to inventory and seasonal campaigns.

Agency collaborations

Ecomsulting (Spain) Wemailit (Spain) BLG Consulting (USA) Digitally (Argentina) Lazzario (Spain) Brix Template (Mexico)

Brand collaborations

Weider Voon Sport Lineargent Sprezzatura

Tech stack

Tools of a Shopify CRO Growth Engineer

Stack built for conversion, measurement, retention, and ecommerce development.

Shopify & Liquid Development, CRO, and collection architecture
Email marketing Klaviyo, Brevo, Mailchimp, ActiveCampaign, MailerLite
Ads & automation Google Ads, Meta Ads, Manychat, LinkDM
SEO & analytics GA4, Looker Studio, GTM, Clarity, Hotjar, RankMath, Yoast
Web development HTML, CSS, JavaScript, PHP, MySQL, Figma
CMS Elementor, Avada, Betheme, Divi, custom builds
AI & edge Cursor, Claude, Google APIs, Cloudflare
Operations Canva, Miro, Mural, Notion, Asana, ClickUp, Trello

Education

Certifications and continuous learning

Shopify Academy

Official certification focused on ecommerce and Shopify operations.

Klaviyo Academy

Retention flows and email marketing for digital brands.

Meta Blueprint

Acquisition and ads across the Meta ecosystem.

Learning platforms: Platzi / Crehana · Ongoing growth and CRO training.

View of Valencia, Carabobo, Venezuela — Kennedy Hidalgo’s base of operations

Base

Valencia, Carabobo, Venezuela

Remote work with professional infrastructure from Venezuela for brands and agencies across LatAm, the USA, and Europe.

Remote setup

Infrastructure for professional work

Hardware and connectivity ready for high-performance remote collaboration.

Main setup

Mac Mini M2 8GB · BenQ 27" monitor

Audio & video

Rode NT-USB Mini · Logitech Brio 101 Full HD 1080p

Smartphone

Redmi Note 14 Pro+ 5G

Connection

Asus RT-AX3000 WiFi 6 · 300 Mbps↑ / 220 Mbps↓

Power backup

Jackery Explorer Power Station 1070Wh

Contact

Looking for a Shopify CRO Specialist?

If you want to explore hiring opportunities or a Shopify CRO eCommerce Growth project, get in touch.

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